Black Mirror - Arcade Fire

I was the creative director for the band Arcade Fire creating album artwork, music videos and live experiential content for their albums Funeral and Neon Bible, this included the interactive music video for the band’s single, Black Mirror. To achieve the more surreal moments of the video, we used early cinema techniques like green screen and miniature models (cave, iceberg, steamship). Original costumes were designed by Complex Geometries (Clayton Evans) and helped to carve out the 1930s sci-fi, soviet silent film aesthetic. The video is heavily laden with coded and cryptic imagery, which gives it a paranoid and claustrophobic tone that culminates with a celebratory Busby Berkeley-esque choreographed sequence suggesting an optimistic reason for the randomness of tragic events. With a Melville-like storyline following the adventures of a seafarer, the black and white video unspools (while letting users mix their own version of the track by pushing the numbers 1-6 on the keyboard in the Interactive version by Vincent Morisset.